All work

UX leadership & strategy

Pinyadda redesign

In 2008, I helped an early-stage startup reimagine the overall UX of its social news aggregation experience as the product gained traction. Pinyadda let users tailor a content feed around their interests, trusted publications, and network of friends. My work covered branding, features, and information architecture across the site.

Role
UX Strategy
Dates
2008
Pinyadda redesign: personalized news feed with publication, topic, and social navigation
Personalized news feed
Pinyadda redesign: profile activity, pinned articles, trusted publications, and interests
Profile, interests & network activity
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