Fidelity.mobi redesign

In 2008, I led the redesign of Fidelity’s mobile website, modernizing its visuals and navigation and later evolving it to be touch-friendly. Built for investors using BlackBerrys and other early smartphones, Fidelity.mobi made it possible to manage investments on the go. This was my entry into shaping mobile experiences and helped cement my passion for the space. Supporting complex information on small screens taught me to focus on what users truly need to accomplish—and simplify ruthlessly.

Role

Design Lead

Dates

2008