Fidelity iPad 2.0 redesign

As Design Lead, I helped shape a dramatic update to Fidelity’s iPad experience, launched in 2013, for both casual investors and active traders. The redesign introduced a modernized visual design, a customizable home screen, advanced portfolio monitoring and investment research tools, and a stronger focus on news, video, and media. The work won awards and was featured in TV spots, demonstrating how Fidelity could set a higher bar for the industry and innovate in the rapidly growing mobile space.

Role

Design Lead

Dates

2013 launch