Fidelity app 1.0 launch

As lead designer—one of just two designers—I helped launch Fidelity’s first native apps for iOS and Android in 2010. Working with engineering and business partners, I developed initial concepts and helped define the strategy, visual design, and information architecture. The apps would eventually become the primary digital channel for retail customers. This effort helped formalize Fidelity’s mobile team and began my career in mobile product and design.

Role

Lead Designer

Dates

2010 launch