Fidelity iPad app 1.0 launch

Building on the success of Fidelity’s iPhone app, I led design for the first iPad app in 2010. In a rapid three-month effort, we adapted the key elements of the iPhone experience—market information, research, portfolio monitoring, and trading—for the iPad’s larger canvas, with the goal of delivering a quality experience as soon as the device was available.

Role

Design Lead

Dates

2010 launch