Design leadership

BostInno rebrand and relaunch

As a UX strategy consultant, I helped rebrand and relaunch BostInno, a Boston-based technology and innovation publication. The work brought together visual design, page templates, and content strategy, supported by wireframes for the homepage, community, and article experiences. Operated by Streetwise Media, BostInno expanded into other markets before Streetwise Media was acquired by American City Business Journals in 2012.

Role: UX Strategy
Dates: Circa 2011 relaunch

Read the acquisition announcement

Company history · American City Business Journals acquired Streetwise Media in 2012

BostInno homepage visual design with refreshed masthead, topic navigation, featured stories, and editorial columns — Homepage · Rebrand and editorial layout

The article experience

Article template · Content, sharing, and related stories

BostInno article-page visual design with sharing controls, article content, and related stories — Article template · Content, sharing, and related stories

Supporting wireframes

BostInno homepage wireframe outlining navigation, featured content, and editorial columns — Homepage, community, and article wireframes · Templates and content structure

BostInno community-page wireframe with guest writers, activity feed, and reader leaderboards — Homepage, community, and article wireframes · Templates and content structure

Next project

The article experience

Supporting wireframes

Sittercity mobile concepts