Fidelity Apple Watch

As UX Director, I supported a small strategic team designing a Fidelity experience for the launch of Apple Watch. We drew on capabilities of the Fidelity iOS app and adapted the experience to the new form factor. The rapid, confidential project involved close collaboration with Apple, including guidance and early access to hardware in Cupertino for testing and refinement. I supported a business lead, creative director, and lead engineer in delivering the experience in just a couple of months.

Role

UX Director

Dates

2015 launch