UX leadership & strategy

Fidelity app 3.0 redesign

As UX Director, I supported a complete redesign and reimagining of Fidelity’s mobile app experience on iOS and Android. Launched in 2016, the redesign introduced responsive, universal app design supporting both phone and tablet experiences. New tools and functionality included a tailored Home feed, advanced research tools, and award-winning portfolio monitoring.

Role: UX Director
Dates: 2016 launch

Fidelity app redesign: morning feed with market-opening countdown and U.S. market summary — Feed, markets, and portfolio movers

Fidelity app redesign: market movers and international markets — Feed, markets, and portfolio movers

Feed & market discovery

Quotes & portfolio movers

Fidelity app redesign: stock quote, price chart, and quote details — Quote details

Fidelity app redesign: portfolio movers organized by dollar change — Portfolio movers

Watch lists

Fidelity app redesign: watch list with price changes and trend charts — Watch lists

The iPad experience

Fidelity iPad redesign: morning feed with account balances and watch-list cards — iPad · Feed and account overview

Fidelity iPad redesign: market movers, international markets, and sector performance — iPad · Markets

Fidelity iPad redesign: stock quote, expanded price chart, quote details, and analyst opinions — iPad · Quote details

Next project

Feed & market discovery

Quotes & portfolio movers

Watch lists

The iPad experience

Fidelity Apple Watch